The following came through the Virtual Club but really applies to all clubs as it explains the steps Braehead are taking to make full use of the higher exposure of curling due to the Winter Olympics and how we can all help to promote the sport…spread the word! The memo is dated 29th January:-
TheWinter Olympic Curling takes place 10th to 21st February
The build-up is in full swing with BBC trailers for the games and the generic message “Get Inspired” being promoted. Gabby Logan hosted a programme aired on Saturday lunchtime promoting curling and our Saturday Sweep numbers ( already healthy) saw a marked upturn last weekend. Ten newcomers on Saturday were at Braehead simply because they had picked up on the curling message and fancied giving it a go. Most TV magazine programmes and of course the daily news will feature the games and, increasingly, curling as due to the nature of the sport it commands more air time.
There is no doubt we have aunique opportunity to promote the game and attract new members for Braehead Curling clubs. Unique because never in the past have we spent such time and resource planning for an influx of people that want to try curling.
There will be a wave of interest in the sport and if either GB team emerge clutching gold medals then the demand could be unprecedented.
At Braehead we have never been so well organised to capitalise on an interest in the sport with plans in place to promote Try Curling via our social media to ensure the message gets across during times customers may be watching live curling on TV.
We have 8 sessions allocated to the Royal Club “Try Curling” initiative and can accommodate almost unlimited numbers, the scheme is driven nationwide by the RCCC , will be promoted by BBC commentators during the live matches and its worth logging on to the link here :
to see the commitment given over to attracting newcomers to the sport. THE SCHEME IS FREE TO ALL PARTICIPANTS.
So there are a number of reasons for getting in touch directly with you
1. You or a member of your club may know someone who has been waiting for an opportunity to try curling – now is the time
2. We all have a responsibility to develop the sport of curling
3. The majority of clubs could always use new members
4. More people curling safeguards the future of your club and of Braehead Curling rink
Please do pass this message on to your members, or indeed anyone who may be interested, and don’t hesitate to get in touch with myself or David Horne if you require any further information